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25 lecciones
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CONTENTS
25
1.1
Class Workbook (downloadable PDF)
1.2
Introduction
1.3
Starting a campaign
1.4
Assessing your candidate
1.5
Researching your opponent
1.6
Working on a campaign
1.7
The Campaign Plan
1.8
Understanding the electorate and targeting
1.9
Polling and focus groups
1.10
Budgeting and fundraising
1.11
The campaign message
1.12
Campaign Messaging – Case Study
1.13
Public Appearances
1.14
Getting your message out
1.15
Harnessing social media
1.16
Direct Mail
1.17
Slogans and Logos
1.18
Supporting your candidate
1.19
Mobilizing volunteers
1.20
Debates
1.21
Keeping the campaign on track
1.22
Identifying influencers
1.23
The end of the race
1.24
The current state of politics
1.25
Parting Words
Campaign Strategy and Messaging with David Axelrod and Karl Rove
Curriculum
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